As sole designer on Dick Clark Productions’ digital team, I worked directly with the creative director and was chosen to almost single-handedly lead the execution of all design assets to promote the 2017 AMA’s in the digital space. After replacing an old and worn style guide with a new brand identity, we had the opportunity to engage with fans worldwide in a new and exciting visual language. My designs covered everything from nominations to performers to award winners, red carpet appearances, and award presenters, I head a key role in DCP’s social media campaign to create hype around what was to be undeniably one of the biggest nights in music.
Graphics were posted across all digital/web/social media platforms and could be seen gracing the Instagrams and stories of Demi Lovato and Nick Jonas, to the Facebook timelines of Lady Gaga and Carrie Underwood, and the Twitter feeds of Kelly Clarkson and Diana Ross.  Thanks to our collaboration with these artists, we reached millions of fans worldwide and achieved upwards of 100 thousand engagements per post in the form of likes, comments, shares, and retweets.
With a record number of digital engagement came the highest viewer rating the show had seen in years, with viewers tuning in worldwide.

But ultimately, the impact of my work was more significant than the number of likes and retweets and “going viral.” In the end, we were creating the pop culture moments people will talk about.

THE OSCARS OF THE WEB.
THE AWARD SHOW FOR THE NEXT GENERATION.

These are just a couple ways to describe the Streamy Awards.  Ranging anywhere from entertainment, music, and comedy, to beauty tips and “do-it-yourself” projects, the Streamy awards honor the best in online video and the creators behind it.
As designer at Dick Clark Productions, I had a key role in their social media campaign to generate huge buzz around the Streamy’s.  Covering everything from nominations to winners, to host and performer announcements, I created designs that reflected the exciting and dynamic nature of the Streamy’s and what it represents.

Paper cutouts and building blocks help in honoring and celebrating the natural human desire to create something from nothing.  And a dynamic and lighthearted aesthetic reflects the root of what it means to ‘create’ -- something the biggest names in online video have committed their lives to doing in return for a global audience of millions.

November 2014

The “nudist” subculture practices, advocates, and defends what they call 'social nudity.'  It emphasizes freedom from the constraints that affect how we interact with each other, and life in harmony with nature.  The subculture also represents the values of self-respect, equality, and acceptance.

Having worked in Yosemite last summer with young people who actually enjoyed taking part in nude recreational activities, I decided that the "nudist" subculture as a whole needed an updated image. I wanted it to appeal to a broader audience. I wanted people to view nudist recreation differently -- a lifestyle for young and old alike. Nudity isn't just for the "hippies" and "freaks" anymore. I needed to speak to people who practice social nudity, and especially those who wouldn't ever consider it because it's "weird."

I created THE UNDRESS CODE, a zine publication intended for nudists as well as those who are curious about the lifestyle. Through curated content and some original content authored by me, The Undress Code touches on subjects ranging from what's happening in the nudist world today, to opinion editorials about current issues regarding the subculture and why people aren't involved. 

All photography (with the exception of article photos) by:  Brendan Yekutiel

Senior Thesis - May 2015

As people, we pride ourselves on having the ability to choose freely and make all our own decisions. At every turn, we’re making decisions, whether they are mundane everyday ones, or significant moral ones. 

But is an abundance of choice necessarily a good thing? Instead of making better choices, many of us become overwhelmed by them, therefore making us indecisive. Society’s expectations become inflated to such an extent that people actually think the “perfect choice” exists.

Indecision is a quality that has always inhibited me from moving forward. My work challenges you to make some decisions right here, right now, and to avoid the ‘paralysis.’ In addition, it asks you to reflect on the tough choices that we all make in the contexts of our own lives, and to see them in relation to the many mundane and quick decisions we make each and every day.

April 2013

Editorial redesign

This book redesign allowed me to make all my own decisions regarding layout and typographic treatment, while exploring the rules of editorial design.

October 2013

Redesign of map, station signage, iconography, app for the Massachusetts Bay Transportation Authority (MBTA).

As a frequent subway rider, I saw much room for improvement in the design of Boston's transportation signage and materials. My goal was to design a visual language that functioned across multiple touch points and platforms.

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February 2014

Here at Boston University, I recognized a big problem. With our urban style campus, the average student crosses streets and intersections daily. But what many of them don't do is look up and take caution as they cross the street. I observe students crossing streets while looking down at their phones, unaware of their surroundings. My installation intends to provide a graphic way of raising awareness of this issue.  

My intentionally tiled pair of posters reveals a message of awareness and caution.  Scattered throughout chaos, it reflects the hustle and bustle of urban life. With text split between both posters, the viewer is forced to turn their head left and right, simulating the motion of looking both ways when crossing a street.  Situated at the exit of a busy classroom building, students view my message merely minutes before they are likely to cross any street.

2012 - 2014

The Allegrettos are a premier co-ed a cappella singing group at Boston University.

I designed their promotional materials (print + online) and was responsible for reinvigorating their brand. The Allegrettos needed some fierce visual material to match their awesome sound.

With a new and polished visual identity, the ‘Grettos’ were finally beginning to be recognized as a group to watch on campus, and saw their Spring show receive the highest number of attendees of any show put on in their 20 years existence.

November 2012

Logo and layout redesign for DRUM magazine.

October 2014 - July 2015

At Boston University Development & Alumni Relations, I worked with the Development Communications team to create various communication materials for departments and schools within BU, including Annual Giving and Alumni Association, as well as BU School of Medicine, School of Education, and College of Arts & Sciences.  
I was tasked with designing within the constraints of the brand identity and maintaining consistency across mediums.

Directed, shot, & edited by: Brendan Yekutiel
Actress: Victoria Peri

What's the one thing Tori was sure nobody knew about her?  I'm no filmmaker. But it's a story I definitely had to tell.